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Niche Marketing

If you try and sell to everybody, you may end up selling to nobody!

If you’re struggling to improve on sales and your efforts seem to be in vain, one possible reason could be that you are trying to reach too many people and your competition is too overwhelming. Say for example you are an online book seller. Chances are that you are going to have to compete with popular companies such as Amazon or Waterstones who currently dominate the book market.  While selling to everyone who could possibly become a customer may feel like the best approach, it probably isn’t.  What you may need to consider is a niche market.

What is niche marketing?

A niche market is a focused, targetable portion of a market which is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers that have specific needs and special requirements.  A niche market is a section (subset) within a market.  It is a narrowly defined segment of potential customers who are looking for particular products or services.

How to identify and target a niche market?

To reap the benefits of niche marketing, you must first determine which sub group you are going to target.  Tailor your products and services to satisfy the market needs of this sub group you have chosen to focus on.  Think about price range, product quality, demographics and location.  Also consider your expertise, skill-set and what kind of people you would like as customers or clients.  Once you have established your niche market, direct and build your marketing strategy around them.

How to implement niche marketing?

By building your Website with your highly focused niche market in mind, you will considerably reduce the number of companies that you have to compete with. Fill your Website with lots of good-quality and unique textual content which is aimed at your niche market. Fresh targeted content is a key element to success. Fill your content with your chosen keywords and key phrases to achieve good keyword frequency and density relating to your chosen niche. Do not ‘keyword spam’, use keywords excessively so that the content flow is disrupted. Using keywords and key phrases appropriately throughout your pages will have the effect of making your content more interesting, logical, and satisfying.

What are the other benefits of niche marketing?

Niche marketing helps build strong relationship with customers.  Where you are operating in a small segment, the relationship between you and the brand becomes stronger which in turn encourages customer loyalty. Businesses that operate niche marketing are often able to charge higher prices. Customers do not mind paying a little extra because they are only able to get that service or product from you.

Get in touch today

If you require a coprwriting service which targets your niche market using keyword-rich well-written copy, contact me so that we can discuss your needs.

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