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10 Tips For A Successful Logo

Simple Logo DesignsFirst understand what a logo is, what it represents and what it is supposed to do.

1. Learn what a logo is

A logo is for inspiring trust, recognition and admiration for a company or product. It is not just a pretty picture, a logo reflects a business’s commercial brand using shapes, fonts, colours and images.

2. Keep it simple

A complicated logo will fail to engage your audience. Be simplistic without appearing too boring or conservative.

3. Know your company brand

Your brand is one of your most valuable assets and so you want your logo to reflect this.  Maybe you are creating a new logo to promote a new brand.

4. Engage your audience

The design of a logo should above everything entertain and captivate all onlookers. The message your logo conveys should not be too obvious and not too cryptic. They should be able to realise the meaning and intention of your logo within a reasonable amount of time.

5. Be memorable

Your logo design should not only be easy to remember for future recognition, but designed in such a way that it embeds itself into the sub-conscious of all those that look upon it.

6. Be relevant

Your logo design should correctly portray your company image and relate to the products and services that you provide.

7. Use colours wisely

Colors are extremely important as they can arouse different feelings and emotions. Colour interpretation can vary depending on age, gender, and culture.

Due to the nature of their business, some companies want their logos to use colour schemes that follow the latest trends, whereas others want to adhere to the more traditional ones. If you do choose to follow trends, be aware that the colours could go out of fashion.

8. Be unique

People want to see a true visual representation of your company or business. They immediately need to associate your logo design with you and no one else. If your logo is too similar to another company's logo, defeats the purpose of having a logo.

If your logo demonstrates your company ethos more than your industry, you will have a more custom-made and personalized logo.

9. Your logo is for your audience -- not you!

Naturally, you want to like your logo , but keep in mind that your logo is to appeal to your customers and should be created with them in mind. For example, if you prefer a more conservative approach to logo design, but trying to market to the hip-hop crowd, your likes are probably different to those of your audience.

10. Don't change it!

Once you've developed your logo, it's in your best interest to keep it. Brand recignition takes time! Logos should be designed to be timeless, so that look good today and for years to come in the future.

If you decide to change your logo, bear in mind that your customers, fans and fellow enthusiasts are familiar with your brand. Changing a brand can mean starting again from the beginning.

For more information on logos see my Guide to Logos article.  For information on the Clean-Cut Web Design Logo Design service.