Every day, millions of people search using Google My Business. One in five searches on Google target a specific location, which is why using a listing on Google My Business should be a must for any business -- especially those targeting local markets.
If you have ever searched for products or services using a geographical location, then it is probable that you have already used Google My Business; but perhaps not realised it! If anyone is looking for goods or services in their local area, they cannot miss Google My Business because it is right in front of them on the top of page 1.
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and you can also tell them about your business. To find you, searchers type in a keyword relating to your business and the area you operate in and your business will appear below a map showing your location. You can see my business listing in the image above.
Google My Business now gives local businesses who advertise with them, pride of place right at the top of the results page together with a map to help them find you. Try it yourself! Type into either Google or Google My Business a business type, then ‘in’, then your local area and see what happens.
Google My Business literally does put your business on the map! If your business targets a local market, Google My Business can help get your business known and found by those searching for them; before they find your rivals. Google My Business will display your business details to anybody searching for your business type in your area.
Once you have submitted your business to Google My Business, when it appears in search results, it will also display you business address, contact details and a marker on the map showing your location.
Other benefits include:
Getting listed on Google My Business couldn’t be easier and it’s FREE! Simply go to ‘https://www.google.com/business/?ppsrc=GPDA2’ and click the ‘Start Now’ button.
If you would like more information on how you can make your business Website more visible to local potential customers, either go to my Local SEO page [which includes listing a business on Google My Business] or contact me for advice on my SEO services.
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