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Web Design Gravesend, Kent [UK]. Professional bespoke Web Design for the Small business. Contact Leigh today for a FREE quote.

10 Tips For A Successful Website

The key is to understand what your Website is for, what it represents and what it is supposed to do.

1. Identify objectives

Understand what you are aiming for with your Website and be clear as to what you want when you brief your designer. Is it increased sales, raising brand awareness or perhaps reducing the number of telephone support calls. Use your Website to improve your credibility in the market place.

2. Know your company brand

Your corporate identity is one of your most valuable assets. It is as important to your business as your product itself. Ensure that your Website aptly reflects this and portrays the correct company image.

3. Learn from your existing Website

If you are revamping an old Website, ensure your new one overcomes the problems or the weaknesses of the old one. Bear in mind what has worked well with your previous Website and consider how it can be developed further.

4. Implement ways to measure success

Investigate ways in which you can monitor and measure how your new Website is performing. Google Webmaster Tools can provide you with detailed reports about any of your indexed Website pages.

5. Be aware of your target market

Know who will want to use your site to buy your goods and services. Will they be individuals living in a particular area, will they be small companies or will they be users who will require specific features. In order for your site to be created and promoted, you must establish who your Website audience will be.

6. Push your USPs

Discover what makes you different to your competitors and use your new Website to promote your Unique Selling Points (USPs). Ensure that the content you display on your Website communicates these clearly and effectively.

7. Find out about your competitors

Research your competitors, their Websites and their characteristics. Invent ways in which you can do business online better than them.

8. Establish who will maintain your new Website

To satisfy your existing customers, acquire new customers and get the best results from search engines, your site must be regularly updated, where old stale content is removed and new fresh content is added. One of the top reasons why Websites fail to perform to their full potential is out-of-date worthless content. Even before your new Website is built, ascertain who will look after it.

9. Have a marketing strategy

Even the best looking Website in the world is useless if no one can find it! There are many ways that you can promote your Website, goods and services – both online and offline. Investigate ways that would best advertise your site and enable it to be seen by its target audience. If you already have a business marketing strategy, use your new Website to support it.

10. Hang on in there!

Most Websites fail simply because if they don't show a return quickly, they are abandoned. An effective Website takes time to develop and attain top ranking with search engines. Finding the best way to market your site often entails lots of trial and error. If one method does not work, try a different way. You've heard the saying "If at first you don't succeed, try, try again!" Persistence pays off in the end.