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Responsive Web Design

Google have officially stated that Responsive Web Design is their preferred choice for constructing Websites and that a Website which has a responsive design is the best choice for search engine optimisation.

As more and more people are using mobile devices to search for goods and services online, are you loosing valuable business by not having a Website which uses Responsive Web Design?  If you have a Website with a fixed layout which doesn’t make use of Responsive Web Design, this article may interest you.

So, what is all the fuss about?

Your website looks great viewed on the desktop PC screen but how does it look viewed on a smart phone or a tablet. Is it still easy to use?  Why does it matter?

  • 9 of 10 phones sold are Smart phones
  • In the UK, 93% of people use their mobile devices to access the web every day
  • By 2013, more people will access the web through a mobile device than through a computer

Reach the widest audience possible

Every day, more and more people are using handheld mobile devices like smart phones and tablets to browse the Web in search of products and services. Having a Website which can react to the environment it is viewed on (regardless of screen size) is now vital in order to stay one step ahead of the competition.  Initially, the solution was to use separate Websites for different devices with varying screen sizes; however, responsive design now offers a more practical solution.  One single Website which is crafted to optimally respond to the size of the screen it is viewed on. 

So how does Responsive Web Design work?

The layout of each page of your Website (along with the content) will change automatically depending on the size of the browser that it is being viewed on.  As the size of the viewing area gets smaller, all of the content will reduced down to fit, eventually becoming a single narrow column when displaying in a small device such as a Smart phone.

With Responsive Design you only create one website and it will automatically adapt itself based on the screen size of the mobile device. This approach offers plenty of advantages:

  • It saves time and money on maintenance and updating
  • It is better optimised for search engines

How can I tell if a Website is using Responsive Web Design?

That’s easy. Open that Website in a mobile phone and see if it still user-friendly.  With responsive Web Design, there should be no need to enlarge the Website in order to read its text.

If you want or have a business which in one way or another uses the internet for business, ask yourself this question; “What kind of device will my potential customers use to look at my Website?”  Responsive Web Design may just have become a lot more relevant!


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Statements and opinions expressed in the articles found on the Clean-Cut web Design Website are those of the author, me! Every care has been taken regarding the compilation of this information and every attempt has been made to present information which is up-to-date and accurate; however, I cannot guarantee that inaccuracies will not occur. All content in this articles section should be viewed and used by you at your own risk. I or Clean-Cut Web Design will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within these pages or any information accessed through this Website.