Content and Copy

Content & Copy - pen and pad with question mark drawn.One important factor in Website promotion is information, commonly known as either content or copy.

Copy and content are considered by many as two different things because they serve two different purposes. 

Content

The purpose of content is to provide information on a particular subject.  This information can be textual (for example articles or tutorials etc) or non-textual (for example pictures and video etc).
 
Copy

Where Content is written to be informative; the primary objective of copy is to motivate its readers to take action.  Taking action could be in the form of either a sale or enquiry.

Content or Copy

Regardless of what you call it, for a Website to be truly successful, its copy [or content] must be written for both readers and search engines.  Therefore, it must be unique, interesting, informative and optimised for all the top search engines including Google, Yahoo and Bing.

SEO is vital for online exposure and getting Website content found by the right people.  Displaying content that is rich in Keywords and Key phrases should be the backbone of any SEO strategy.  However, writing paragraphs that are stuffed with keywords will get you nowhere. Copy must retain the reader’s attention and contain sufficient information that will lead to an enquiry or sale.

Content Copy Services

You have worked hard work to set up your business and now you want everyone to know who you are and what you do via your Website.  Maybe you know exactly what you want to get across to potential clients but you are just not sure of the best way to say it.

Clean-Cut Web Design offers content and copy services which can help you fill your Website with quality information which is relevant, effective and search engine optimised.  Or perhaps you just need a fresh pair of eyes to proofread your copy – not a problem!

You have approximately five seconds to capture a reader’s attention with your content. If you don’t have well-written copy that is grammatically correct and optimised for search engines, you will undoubtedly see your potential customers go elsewhere.  Content and copy services available include Copywriting, Copy Editing and Proofreading.